Portfolio of Work
Six case studies.
One consistent standard.
Each case study covers the opportunity, approach, tools used, outcome, and what I learned. Real work, real numbers, nothing embellished.
From opportunity to impact. Every time.
Case Study 01
TVA Website Redesign
Sitefinity CMS has been the backbone of my daily work at TVA. Over four years I’ve built, maintained, and published content across nearly every corner of TVA.com, from program pages to time-sensitive news and regulatory content. This isn’t just publishing. It means translating business unit needs into well-structured pages, and ensuring everything meets TVA’s standards for quality and accessibility before going live.
Two examples of this ongoing work show what it looks like in practice, shown below.
Both pages had accurate content. The problem was how it was presented. That distinction matters: information architecture is what makes content useful, not just correct.
Case Study 02
Newsletter Program: 13 Programs, 200+ Campaigns
Across 13 distinct Mailchimp newsletters I’ve designed, built, and deployed email communications for a wide range of TVA programs and regional audiences, managing subscriber lists, building campaigns, and coordinating content and schedules with program teams. When platform issues came up, I coordinated directly with Mailchimp’s support team to investigate and resolve them, keeping communications on track.
Newsletters managed: Stakeholder Relations, Innovation & Research, South Region, West Region, Southwest Region, Water Monitoring, Robotics, River Neighbors, Connected Communities, Crewlog, Regional Dam Safety Initiative, Green Switch, Powerhouse.
Managing 13 simultaneous newsletters taught me that scale requires systems, not just effort. Campaign design, list management, content coordination, scheduling, and analytics review are what make that volume possible.
Case Study 03
Accessibility Score 74 to 90+
These scores didn’t improve by accident. I used Siteimprove daily, not just as a monitoring tool, but as a governance system. That meant triaging issues by impact, partnering with content owners across business units to implement fixes, and following through until issues were actually resolved.
When Siteimprove flagged platform-level false positives, I escalated directly to their support team and coordinated troubleshooting.
Both scores rose while exceeding the government industry benchmark, part of what earned Siteimprove Super User recognition in 2024.
This work changed how I think about accessibility. The most important realization: accessibility is not a project with an end date. It is a governance discipline. The organizations that maintain excellent scores are the ones who built daily habits to stay clean.
Case Study 04
Internal Communications & SharePoint
Beyond the public-facing TVA.com, I’ve also supported internal communications and SharePoint, keeping TVA Today content current, maintaining Employee and Leadership Development pages, and helping teams with content requests across internal platforms. This included publishing event information, managing Value Ad approvals, and providing analytics and performance insights to content owners across the organization.
- Updated and maintained TVA Today homepage features, stories, announcements, and events
- Assisted with header, footer, and page template updates across internal sites
- Managed content updates and edits within SharePoint
- Supported Employee and Leadership Development pages with content and maintenance
- Published and maintained event information and internal communications content
- Provided analytics and performance insights for stories and pages
- Supported the approval and publishing of Value Ads
- Assisted teams with content requests and internal communication updates
Internal communications work is where you learn that your audience is involuntary. Employees are sent to the intranet, unlike external visitors who choose to be there. The best way to build credibility in this kind of work is to be the person who just handles things.
Case Study 05
AI-Assisted Content Workflows
Practical skills in working with AI-assisted tools to get real work done faster and better, not as a novelty, but as a disciplined part of my workflow. This has meant accelerating page builds and code updates across TVA.com projects, improving content quality, and troubleshooting accessibility issues more efficiently, while making sure every output is evaluated carefully against TVA’s branding standards and requirements before anything goes live.
The skill isn’t just knowing how to use these tools. It’s knowing how to brief them effectively, evaluate what comes back critically, refine the output, and take full ownership of the result.
Owning the final result, not just generating a draft, is what makes this sustainable across every project it touches.
Case Study 06
Team Contributions & Training Others
Contribution isn’t just about volume. It’s about being the person the team can count on. I’ve contributed to major redesigns, accessibility initiatives, content strategy efforts, and digital communications campaigns while keeping day-to-day operations running smoothly.
Part of being a reliable team member is making sure knowledge doesn’t live only in your head. Building this kind of institutional knowledge base is exactly the kind of work that becomes more important as the team grows.
Created training materials and documentation to help colleagues and content owners work more effectively, including step-by-step guides for TVA.com newsroom publishing, documentation for WebDAM digital asset management, and user support for teams learning to manage their own content.
Training materials and documentation aren’t extra credit. They’re what makes institutional knowledge outlast any one person’s tenure.